Seeking a Branding & Communication Expert to develop and implement brand strategies that align with organizational goals. Create compelling brand assets and oversee content development across various communication channels. Manage digital marketing platforms, social media, and campaigns to enhance brand presence and engagement.
Responsibilities:
-
Develop comprehensive brand strategies that align with the organization's mission and objectives, targeting the right market segments to ensure maximum impact and relevance.
-
Design and oversee the creation of key brand assets—including logos, color schemes, typography, and other visual elements—to ensure they authentically reflect the brand's identity and values.
-
Produce engaging content for a variety of marketing channels, such as websites, social media, email campaigns, and press releases, to boost brand visibility and connect with the target audience.
-
Manage social media accounts, content management systems, email marketing platforms, web analytics tools, and digital advertising channels to optimize reach and track performance.
-
Plan and execute branding and communication campaigns, ensuring they are carried out efficiently while adhering to budget and timeline constraints.
Required Qualifications and Experience:
-
Educational Background:
-
MBA with a specialization in Marketing, or
-
Bachelor's in Marketing, Media Communication, or an equivalent field.
-
-
Professional Experience:
-
Minimum of 10 years of relevant experience in the marketing industry.
-
At least 5 years of hands-on experience in branding, marketing, advertising, communications, or a related field.
-
-
Core Competencies:
-
Strong understanding of marketing principles, digital strategies, and consumer behavior.
-
Proven experience in developing and executing marketing campaigns, managing brand identity, and leading cross-functional teams.
-
-
Communication Skills:
-
Exceptional written and verbal communication skills, with the ability to craft compelling narratives for both internal and external audiences.
-
Ability to lead presentations, negotiate, and interact with senior executives, clients, and stakeholders.
-