Behavioural Scientist

Seeking a Behavioral Scientist to analyze taxpayer behavior and apply behavioral insights to enhance compliance. Develop interventions based on Nudge Theory, Behavioral Economics, and choice architecture principles. Collaborate with analytics teams to integrate behavioral inputs into AI models and compliance tools.

Responsibilities:

1. Analyze Taxpayer Behaviour:

   • The role involves studying taxpayer behavior to detect patterns of compliance and non-compliance. This would require advanced data analysis skills, potentially using statistical methods and behavioral models to identify key trends.

2. Apply Behavioural Science Theories:

   • The individual would apply theories from behavioral science to understand the psychological and emotional factors that influence taxpayers' decisions. This could include concepts like loss aversion, procrastination, and social norms.

3. Develop Strategies to Boost Voluntary Tax Compliance:

   • Using insights from behavioral science, the person will create strategies designed to encourage taxpayers to comply with tax regulations voluntarily. This could involve designing nudges or interventions to make compliance easier or more appealing.

4. Design Campaigns Based on Behavioral Psychology:

   • The role requires the design of targeted campaigns rooted in principles like framing (how information is presented) and choice architecture (how options are structured). These campaigns might aim to change taxpayer attitudes or behaviors towards filing taxes on time or paying the correct amount.

5. Integrate Behavioral Inputs into AI/ML Models:

   • The candidate will work on integrating behavioral data and insights into AI and machine learning models. These models would help in detecting non-compliance or assessing tax risks more accurately.

6. Conduct Field Experiments and Behavioural Trials:

   • The person will be responsible for running experiments or trials to assess how effective certain behavioral interventions are in promoting compliance. This might include A/B testing different messaging or strategies.

7. Refine Strategies Based on Data and Impact:

   • Based on the feedback from the experiments and ongoing data analysis, the individual will continuously tweak strategies to enhance their impact and improve overall compliance outcomes.

Qualifications:

1. Master’s Degree in Relevant Fields:

   • A Master’s degree in Cognitive Psychology, Finance, Behavioral Science, Social Psychology, Neuroscience, Marketing, Economics, or a related field is essential. The candidate needs strong academic grounding in human behavior, decision-making processes, or economics, making them well-equipped to apply behavioral insights in real-world settings.

Experience:

1. 5+ Years of Experience in Nudge Units:

   • The individual should have over 5 years of experience working within Nudge Units in either corporate or government agencies. Nudge Units are specialized teams focused on applying behavioral science to improve outcomes, often using nudges to influence behavior in non-coercive ways. Experience in this context is crucial for understanding the nuances of behavioral interventions.

2. Relevant Experience in Behavioral Science and Insights:

   • The candidate should have practical experience applying behavioral science theories, tools, and methods. This could include applying insights to real-world problems, such as improving tax compliance, customer behavior, or organizational decision-making.